Hertz’s legacy website was no longer serving the business—or its customers. Our challenge was to refresh the brand’s digital presence and realign it with business goals, while creating a scalable design system that could roll out across all European markets.
Through in-depth user research, stakeholder workshops, and usability testing, we uncovered what mattered most to both the business and its customers. The result: a modern, user-focused website built for clarity, consistency, and conversion—making it easier for users to find the right product, and easier for the business to grow across regions.
A cleaner experience. A stronger foundation. Designed to drive ROI.
