Revamping business rental

With an outdated business website that no longer matched the needs of the company, we were tasked with realigning the website with companies goals, whilst giving it a new fresher look. It was a key objective of this project to ensure that the process and design could be replicated across all of the brands in the European market.

To ensure we did this accurately, we conducted extensive user research consisting of multiple C-level stakeholder workshops and usability testing across both the company and clients. The data collected was used to fully understand the brand, the needs of the company and its clients and ultimately to increase usability and ROI through proper prioritisation of the large selection of products offered.