At a time when financial transparency was becoming increasingly important, Compare the Market set out to improve how users explore and compare credit card options. The challenge was to redesign the credit card comparison experience in a way that clearly presented complex financial information, without overwhelming users or oversimplifying the details that matter.
The solution focused on clarity, usability, and informed decision-making. By restructuring the comparison layout, improving visual hierarchy, and simplifying how key financial details were explained, the new experience empowers users to confidently understand their options and choose the credit card that’s right for them — turning complexity into clarity at a critical point in the customer journey.
User Experience, User Interface, Product Design
Halls of Amenti
Eternal Style, Ancient Soul
Web Design
